adidas
If the boot fits, wear it.

The first rugby boot designed specifically for the women’s game and women’s bodies. About time. To announce this massive launch, we dialled up the sass with Ilona Maher, and a supporting cast of female rugby greats.

Female rugby players still endure a disproportionate amount of critique online. The negative comments are often directed at their bodies rather than their playing ability. But the joke is on the trolls and haters, because it’s these attributes the players love about themselves. It’s what gives them their edge on the field.

Now they have boots which embrace these attributes too.

Director: Charlotte Evans
2nd Unit Director: Nadira Amrani
DOP: Tammy Williams
Agency: Augusto

We were also tasked with announcing the Illona x Adidas signing (a big deal) with very little time and many production constraints. This simple script captured the duality of Illona’s character.

Beauty or beast?

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