A story I wrote for adidas’s Black Ferns 2025 Rugby World Cup jersey – true to its ‘woven’ design origin. We worked with a renowned Tukutuku artist and her moko to make the real art piece, which was then presented to the Black Ferns as they left for their World Cup campaign. Our artist (a big Black Ferns fan) also ended up voicing the ad.

Director: Awanui Simich-Pene
DOP: Tammy Williams
Editor: Connor Farrell
Post-production Creatives: Nick Skelton-Kyd + Sasha Arandelovic